Digital Marketing, Social Media and Community Management | Location: Mumbai

Company: Upcoming crypto exchange to be headquartered in Europe.

Key Responsibilities:

1. Content Creation: Developing engaging and informative content (blogs, videos, infographics) tailored to the crypto audience to build brand awareness and educate potential customers.
2. Social Media Strategy: Creating and executing social media strategies across platforms like Twitter, LinkedIn, Telegram, and Discord, which are popular in the crypto space.
3. Community Management: Engaging with the online community, responding to inquiries, and fostering discussions to build a loyal following.
4. Analytics and Reporting: Monitoring social media metrics and website traffic to analyze the effectiveness of campaigns and adjust strategies accordingly.
5. Advertising Campaigns: Managing paid advertising efforts (e.g., Google Ads, social media ads) to drive traffic and conversions.
6. Brand Partnerships: Collaborating with influencers and other brands in the crypto space to expand reach and credibility.
7. Staying Informed: Keeping up-to-date with industry trends, news, and regulatory changes that may affect marketing strategies in the crypto space.
8. Email Marketing: Designing and executing email campaigns to nurture leads and communicate with existing customers.

Skills and Qualifications:

1. Crypto Knowledge: Strong understanding of cryptocurrency, blockchain technology, and market trends.
2. Digital Marketing Skills: Proficiency in SEO, SEM, content marketing, and social media marketing.
3. Analytical Skills: Ability to interpret data and analytics to refine strategies and improve performance.
4. Creativity: Innovative mindset to create compelling content and campaigns.
5. Communication Skills: Excellent written and verbal communication skills for engaging with the community and creating content.

Experience: 1-3 years of crypto/ crypto exchange experience.